From leading the trends with new, innovative hair designs, through to groundbreaking products that are kind to the environment as well as being kind to the hair, Kevin Murphy is recognized amongst his peers as a visionary in the creation of modern, hairdressing products and tools.

"The lack of products that performed as I needed them to perform on a shoot forced me to go beyond conventional hair products and look into the advancements being made with skincare. I wanted to create a range that in the hands of a stylist would change the characteristics of the hair and also take hair trends in new directions."

- Kevin Murphy