More than 120 years ago, the German chemist and pharmacist Hans Schwarzkopf laid the foundations for a brand that has been at the forefront of innovation ever since. Combining quality ingredients and the latest haircare technology, reliability, expertise and craftsmanship are the cornerstones of everything the brand does and stands for. From developing the first liquid shampoo to becoming a globally recognised salon colour, today Schwarzkopf’s portfolio includes brands such as LIVE, Oleo Intense and göt2b. Instilling confidence in both professionals and consumers worldwide, they allow everyone to express themselves in their own unique way. Creative, compassionate, exciting and empowered. That’s the Schwarzkopf way.